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We’ve noticed an incredible buzz among consumers who are piling into the South Florida area for both the Pro Bowl and the Super Bowl. As an integrated ad agency, we’ve been busy helping our client, the Greater Fort Lauderdale Visitors & Convention Bureau, capitalize on this influx of people and national interest. Events like these present rare opportunities to propel a brand, and offer a tremendous opportunity to “showcase the brand” via digital and traditional efforts. The good news is that prior to this business period, travel, overall, jumped significantly and the airlines in and out of Fort Lauderdale-Hollywood International Airport (FLL) were flying with good load factors, even before the peak season.

Continue reading ‘I hope that 2010 is off to a great start for you and your brands!’

His Holiness, the 14th Dalai Lama of Tibet

We’re feeling enlightened by association. Starmark client Nova Southeastern University in Davie, will be one of only two Florida colleges visited by His Holiness, the 14th Dalai Lama of Tibet during his stay in South Florida. The wisdom and grace of His Holiness was such a delight during his last visit in 2004, that South Floridians are eagerly anticipating his return.

Continue reading ‘Dalai Lama To Visit Nova Southeastern University.’

While most football fans are fixated on the Saints vs. the Colts, at Starmark, we’re huge fans of our client the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). With the Super Bowl coming to South Florida, they’re very big winners.

Continue reading ‘The Super Bowl’s In Town – And We’re Rooting For Greater Fort Lauderdale.’

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Over the past 10 (and for some of you, 15) years, you’ve seen the Internet become a functioning part of your marketing arsenal. The question at conferences is no longer “do you have a website?” but “what generation IS your website?” Now people are telling you that social marketing and Twitter are the hip new things and you’d better get on board before you’re left far behind.

Continue reading ‘Twitter for Business – The “TWEET” Cheat Sheet’

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Read anything good at 30,000 feet, lately?  If you’ve flown US Airways recently, your reading material may have included “Keys to the City of Kissimmee,” a nearly 20-page spotlight on the Heart of Florida destination in the January 2010 US Airways magazine. The feature is full of beautiful photos and great information all about Kissimmee and Osceola County, including the city’s history; residential and commercial growth; and full plate of attractions, natural wonders, activities and proximity to theme parks, beaches and other must-see Central Florida spots.
Continue reading ‘Kissimmee Soars With In-Flight Magazine Feature’